A well-placed outdoor sign is a powerful marketing tool that helps your business get noticed and remembered. Unlike traditional advertising or social media campaigns that require you to invest time and money for the potential return, signage is a 24/7, low-cost marketing solution that continues working for your business long after any other form of marketing has expired. Here are 4 benefits of utilizing Outdoor Signs to grow your brand and drive customer traffic.
1. Strikes Attention with a Stunning Visual Appeal
Dimensional letter signs create a bold, eye-catching effect that sets your business apart from competitors and entices customers to pay your business a visit. They come in a variety of materials and can be lighted or unlighted for maximum impact. Whether you choose an aluminum sign, plastic sign, carved or sandblasted wood, or HDU (High-Density Urethane), dimensional letters can be customized with your own designs, graphics and logos to enhance their polished appearance.
2. Clearly Communicates Your Business Message in Less than Five Seconds
Often, customers only engage with a sign for a few seconds before they decide to enter or pass it by. This is why it is important to use a clear and concise messaging strategy in your sign design to ensure your message stands out from the competition and captures audience attention. To help your business stand out, consider using a large font that is easy to read from a distance, contrasting colors for visibility, and a simple layout with a single call to action, such as your phone number, website URL, QR code or special offer.
3. Boosts Storefront Visibility
A well-placed outdoor business sign is a key component to establishing your brand in a new location. It can draw customers in from the street and also make it easier for people to locate your business inside a mall or multi-story building. It can be helpful to provide directions and identify your specific floor or office within a larger space, and this is where outdoor signs are perfect.
4. Builds Brand Loyalty
The right outdoor signage is a great way to establish brand consistency and loyalty across multiple locations. You can easily communicate your brand identity and unique value proposition to audiences with branded exterior signage that is consistent with the style and color palette of your brand’s interior. You can then leverage this consistency with directional signage that directs and guides your audience throughout the space, creating a cohesive, unified branding experience.
If you are looking to add a splash of color and a high-impact, stylish sign to your business, contact sign shop in Las Vegas such as Zion Wraps & Signs. They are one of only a few G7 Master Qualified large format printers in the region, allowing us to deliver signage with precise, accurate color matching to your corporate branding guidelines. Their experienced outdoor sign specialist in Las Vegas will be happy to discuss your project and ensure the final product matches your vision.